I can help you

Hi, I’m Zahra.

I approach every challenge with five core beliefs

People in poverty are rational actors.

They are farmers, laborers, factory workers and entrepreneurs working hard to support their families, but are trapped within systems that restrict their chances to advance and are often designed to profit from their struggle.

Poverty is a collective action problem.

The root causes of poverty are many, and no, one organization can solve for them alone. Problems are solved when companies, governments and non profits work together.

Be loyal to the problem, not the solution.

There might be simpler and more effective ways to achieve your goals that someone else has invented and that’s ok. Scale what works, not what you think ought to.

Building just systems requires human and financial investment.

The cost of ethical sourcing, and paying living wages may not be good for shareholder return in the short run, but sustains business in the long run.

Women and girls are the greatest under realized asset in our global economy.

Period.

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